3 Sections
7 Lessons
10 Weeks
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Course introduction
1
1.1
Course introduction
Module 1: What Marketing Is and How to Be Found
4
2.1
Lesson 1: What Is Marketing — and What It Is Not
2.2
Lesson 2: Where Are Your Customers? Finding the Right Channels
2.3
Lesson 3: Your Message — Saying the Right Thing to the Right Person
2.4
Module 1 Quiz
5 Questions
Module 2: Showing Up Consistently and Keeping Customers
4
3.1
Lesson 4: Using WhatsApp and Facebook for Your Business
3.2
Lesson 5: Turning First-Time Buyers into Loyal Customers
3.3
Lesson 6: Your One-Page Marketing Action Plan
3.4
Module 2 Quiz
5 Questions
Marketing and Customer Acquisition
Curriculum
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