Marketing and Customer Acquisition

About this course

Most small business owners are already doing some marketing — they just are not doing it intentionally. They respond to customer messages, rely on word-of-mouth, show up at their stall or shop. What they are missing is a plan: who exactly they are trying to reach, what they are saying to those people, and where they are showing up consistently.

This course fixes that. Over six lessons, you will build a one-page Marketing Action Plan that tells you exactly what to do each week to attract new customers and keep the ones you have.

No advertising budget required. No agency. No complicated strategy. Just clear thinking, the right channels, and a consistent weekly routine you can manage on your phone.

What you will have when you finish:

• A clear understanding of what marketing actually is — and what it is not
• Two chosen channels that best reach your specific customer
• A business message written in three formats: verbal, WhatsApp, and social media
• A WhatsApp Business profile and Facebook Page set up and ready to use
• A customer retention system — follow-up messages, a customer list, and a loyalty offer
• A completed one-page Marketing Action Plan

Who this course is for:

• Business owners who rely on word-of-mouth and want to make it more deliberate
• Anyone who has tried social media marketing without a clear system and given up
• Owners who are getting new customers but struggling to keep them coming back
• Anyone ready to move from accidental marketing to intentional marketing

Works for product and service businesses. No prior marketing knowledge required.