Business Planning Basics for MSMEs

Course Description

This beginner-friendly course breaks down the process of creating a practical and effective business plan tailored to the unique needs and resource constraints of MSMEs. Unlike lengthy corporate documents, this course focuses on agile frameworks, modern digital tools, and real-world applications.

Learning Objectives

By the end of this course, learners will be able to:

• Define what an MSME is and explain the importance of business planning for their growth.

• Analyze the business environment using practical tools like SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, Legal).

• Draft the core sections of a lean business plan, including an executive summary, market analysis, and financial projections.

• Use the Lean Canvas Model to quickly test and validate a business idea on a single page.

• Identify common pitfalls to avoid when preparing a business plan.